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Printable™ Launches Integrated Email Marketing Services


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Hello everyone,


Printable is now offering personalized email capabilities within MarcomCentral through a partnership with ExactTarget - one of the leading Email Service Providers. Besides the integration with MarcomCentral, we are also offering the ExactTarget application on a stand-alone basic.


For more information and to schedule a demo, please visit our website at: http://www.printable.com/EmailServices/


And for those who missed the press release, here's a re-post:


Printable™ Launches Integrated Email Marketing Services


Unique Integration with ExactTarget® Enables Personalized Email Campaigns to be Executed Directly Through MarcomCentral™


Solana Beach, CA, September 03, 2009 - Printable Technologies® Inc., a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today that Printable’s™ SaaS web-to-print solution, MarcomCentral™, can now produce dynamic content email campaigns through a unique integration with the renowned email service provider, ExactTarget®. Also available as a stand alone product, the new email services provide powerful cross media capabilities to Printable customers.


MarcomCentral’s end users can now use the online storefront to order, edit, and execute email campaigns using predefined templates uploaded by an administrator. The email’s content and imagery can be seamlessly versioned or personalized using MarcomCentral’s form fields or by referencing fields in the email list. The SaaS delivery model integrates ExactTarget’s full capabilities for email creation, deliverability, and tracking of campaigns without the need for internal investments in hardware, software, and development resources.


"Providing best in class email services within MarcomCentral has been a top priority for Printable in 2009," said Mark Hilger, Director of Product Management at Printable Technologies. "We are extremely pleased with the implementation of this unique solution that allows our customers to truly expand their service offering into the world of on-demand cross media. ExactTarget has a world class reputation regarding deliverability, CAN-SPAM compliance, and ease of use."


Dustin Ritter, Director of Marketing at Printable adds, "Email is an absolutely critical vehicle for today’s cost conscience marketers. Having a centralized marketing portal that provides the ability to order, edit, personalize, and execute both print and email marketing campaigns, is simply intelligent marketing. Integrated and personalized cross media technology is required in today’s marketplace in order to achieve optimal results." Ritter continues, "With two of the best marketing technologies being combined into a single solution, a marketing organization can easily automate a large number of inefficient marketing processes and greatly reduce costs."


The ExactTarget integration is the latest announcement in a series of releases from Printable who in the past few weeks have introduced the MarcomCentral brand, added AFP as a personalized print output format, launched integrated DirectSmile® image personalization, and announced a key integration with EFI™ Monarch, the premiere print MIS solution.


Both current customers and prospective clients are encouraged to visit Printable at Print 09 in booth #7640 of the North Hall. For additional information regarding Printable’s new email services, visit www.printable.com/EmailServices or call 800.220.1727.


About Printable Technologies - Printable is a leading provider of technologies for intelligent marketing for both enterprise users and print service providers. Built on open-architected collateral management technology, Printable offers both online corporate storefronts (available in both Software as a Service [saaS] and server versions) and scalable variable data publishing (VDP) software to produce powerful personalized marketing campaigns. Printable technology integrates easily with a wide variety of ERP and content management applications, as well as production workflows from Hewlett-Packard, Canon, Xerox, Kodak and more.


About ExactTarget - ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc.


Media Contact:

Dustin Ritter

Director of Marketing

Printable Technologies

858-847-6617 (phone)

858-793-4120 (fax)



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