Hi all,
In looking to further solidify client relationships, many traditional Print Service Providers have looked to expand their service offerings beyond print. With enterprise marketing folks looking to decrease costs, alternative channels to reach customers and prospects have seen some impressive growth in the past 12-24 months.
A continued hot-growth area is the use of email marketing which, in many cases, is supplanting print campaigns due largely to the low cost of delivery. Printable has been following this trend closely and would like to see what plans our customers have regarding offering email marketing services to your clients.
Please feel free to reply to this thread with your own thoughts and observations about email marketing, the shift of some away from print marketing towards email, and your plans regarding offering this to your customers.